Resource content
Role: Content strategist & copywriter
OneTrust focused on gated, long-form content as a main pipeline driver. In Q1 of 2024, content contributed to around $4m in pipeline. Below are a few examples of these assets that I created.
This report was a joint effort between OneTrust and our partner, the Responsible AI Institute (RAI).
I was the main writer for this report, collaborating with our internal SMEs as well as experts from RAI.
Read the full report.
I wrote this eBook after one of our PMMs gave a successful conference session on this same topic.
I worked with that PMM to rework the content she used, removing unnecessary sections and streamlining the content overall.
Read the full report.
Historically, content breaking down different regulatory frameworks preforms well for OneTrust, so I created this deep-dive into the ISO 42001 in that vein. I researched this framework and worked with our internal Center of Excellence to fact check before publication.
Read the full report.
The AI governance masterclass was a series of 6 live webinars, in addition to supplemental and ancillary content, designed to help our customers form a solid foundation of AI governance.
I designed the masterclass subjects, sourced speakers, created content outlines and presentations for each webinar, and created the supporting content.
The masterclass drove $5m in pipeline and resulted in nearly 300 demo requests.