Resource content

Role: Content strategist & copywriter

Budget-related content always performs really well with our audience. To fill this need, I worked with a contributor to write an article about creating a budget, and commissioned her to create a budget spreadsheet downloadable to accompany it. Then I created landing page copy for our resource page. Since going live in June 2021, the spreadsheet has had nearly 2,400 downloads, which is in our top 5 highest downloads site-wide.

One of our subject-matter experts pitched us this ebook about the future of mental health licensing. I worked with the writer to copyedit the ebook, and created landing page copy to house it. To date, this ebook has been downloaded nearly 2,500 times, also in our top 5 downloads.

I worked with an SLP to create this letter template for other SLPs working with transgender and non-binary clients, and then wrote the landing page copy as well. Since the page published in August 2021, over 500 people have downloaded the bundle.

When our product team launched the Whiteboard feature, I created this downloadable quick-start guide to help practitioners get familiar with the new feature. It covers all the basic functions of the Whiteboard, as well as some examples to help practitioners increase client engagement. The page has had 130 page views sine the beginning of February, and 119 of those visitors have downloaded the PDF.